Press & Brand

Brand Assets

Logos, colour, typography and photography for The Encore. Everything on this page is free to use in articles, event listings, programmes and partner materials. If you need something that isn't here, get in touch.

Download everything (ZIP)
01 · The wordmark

The Encore

The Encore

The Encore is set in Cormorant Garamond — the same face as our headings. On the web it is live text, not an image. The files below are for everywhere else.

Take the SVG unless you have a reason not to. It is true vector artwork with the type already outlined, so it needs no fonts installed and stays sharp at any size, from a business card to a banner.

The Encore wordmark in warm white
encore-wordmark-warmwhite.svg · .png
Dark backgrounds. The default.
Transparent
The Encore wordmark in brick red
encore-wordmark-brick.svg · .png
Cream and light backgrounds.
Transparent
The Encore wordmark in amber
encore-wordmark-amber.svg · .png
Dark backgrounds where warm white is lost.
Transparent
The Encore wordmark in ink black
encore-wordmark-ink.svg · .png
One colour: stamps, embroidery, fax.
Transparent
The Encore full lockup on night black
encore-lockup-night.svg · .png
Full lockup with rule and descriptor, on Night.
The Encore full lockup on sleeve cream
encore-lockup-sleeve.png
Full lockup for print.
PNG
The Encore horizontal lockup on night black
encore-horizontal-night.png
Nav bars, letterhead, dark.
PNG
The Encore horizontal lockup on sleeve cream
encore-horizontal-sleeve.png
Nav bars, letterhead, light.
PNG
The Encore monogram — E on an ember circle
encore-monogram.svg · .png
Avatars, app icons, anywhere under 90px.
The Encore favicon
encore-favicon.svg · .png
Browser tabs.
02 · Colour

Two palettes, split by medium

Not by taste — by where the thing will be seen. Screen work uses Marquee at Night; anything printed uses Gateway 1962. Click any hex to copy it.

Screen — Marquee at Night
Night
Ground
Booth
Cards, surfaces
Warm White
Wordmark, headings
Amber
Rules, labels, live indicator
Ember
Accent, used sparingly
Paper — Gateway 1962
Sleeve
Stock
Brick
Wordmark
Ink
Body, rules
Tan
Panels, duotone

The screen palette is the club's marquee photographed at night. The print palette is the sleeve of Harold Betters At The Encore, Gateway Records, 1962. Neither was invented for this project.

03 · Typography

Two families

Both free on Google Fonts. Cinzel has been retired — if you are holding an older kit, stop using it. Two serifs competing at label size muddies the voice.

A venue without walls
Cormorant Garamond — wordmark and headings. Light 300 for display, Regular 400 below 60px.
Every show streams live and free.
Inter — body copy. 400 and 500.
Watch Live
Inter, tracked caps — labels, eyebrows and descriptors. 500 weight, uppercase, 0.3em letter-spacing, 11px minimum.
04 · The descriptor

The line that names the room

The line beneath the rule is the one part of the mark designed to change. Partner venues should have their own name on it. Keep it to one line, uppercase, under 26 characters, tracked to the width of the rule above it — that single constraint is what keeps a variable slot from looking improvised.

Pittsburgh · Est. 1959
At The Cascades
At Elks Lodge 339
Live Jazz · Streamed Free

Hosting an Encore and want a custom lockup? Ask us for one — we will set it and send you the files.

05 · Photography

Press photography

Free to use with the credit line Courtesy of The Encore / Jazzmania Live.

Download all photography (ZIP)
The Jazzmania Live ensemble performing at The Encore
The Ensemble
Performance at The Encore
JPG
Audience seated at The Encore at The Cascades
Cascades Audience
Outdoor summer venue, South Park
JPG
Wide view of the audience at The Cascades, South Park
The Cascades · Wide
South Park, outdoor summer venue
JPG
Open Stage event poster
Open Stage · Poster
May 2, 2026 event poster
PNG
06 · Usage

How to hold the mark

Do

  • Use the highest-resolution file for print.
  • Leave clear space around the logo equal to the cap height of the E.
  • Keep the wordmark at 130px wide or larger; use the monogram below 90px.
  • Call us "The Encore" — capitalised, with the article.
  • Credit "presented by Jazzmania Live".

Don't

  • Put the logo in a box, banner or badge. The Encore is a venue without fixed walls; a boxed logo says the opposite.
  • Stretch, skew or italicise it.
  • Add shadows, glows, outlines or textures.
  • Recolour it outside the palettes above.
  • Set it in any face other than Cormorant Garamond.
  • Confuse The Encore with Jazzmania Live — The Encore is the streaming and venue programme, Jazzmania Live is the ensemble.
Stretched
Glowing
Boxed
Italicised
07 · A note on file formats

SVG or PNG?

Take the SVG. The type in it is outlined, so no fonts are needed and it stays sharp at any size — a sign shop, printer or embroiderer can use it directly. Use the PNGs only where SVG is not accepted, such as some email clients and streaming overlay software.

The wordmark is drawn, not simply set. The capital E is extended and seven letter pairs are individually spaced, so downloading Cormorant Garamond and typing the name will not reproduce it. Please use the supplied files.

08 · Contact

Ask for anything missing

Arthur Ray Crivella · Founder & Executive Director

The Encore · presented by Jazzmania Live · Pittsburgh, Pennsylvania

arthurcrivella@gmail.com

412-353-3720